Hello and welcome to FLUKE, my name is Sanida.

What is a fluke?

It is an accidental stroke of luck, a stumble upon something wonderful and surprising.

I started Fluke Beauty in May 2017 and since then I have shared beauty discoveries from a wide spectrum of independent and niche beauty brands, from Australia and beyond. I searched far and wide to bring you honest reviews and features from these brands but in recent times I have found that some companies in this genre are unfortunately not what they seem. Three years of blogging and being part of the beauty community on Instagram has brought with it experience and a deeper understanding of my own values as a consumer.

Flukebeauty.com has been reborn and is now a place where I will be sharing reviews and content about brands that uphold a social and ethical responsibility to diversity and inclusivity.


My love for all things beauty started about 13 years ago when I became interested in skincare and makeup and read about it religiously on forums, blogs and in magazines. A few years ago, I dabbled in skincare production and started concocting my own products in the kitchen, melting and stirring to create body butters, serums and creams. When I noticed that more and more people were asking me for recommendations and skincare advice, I thought it was time to share my voice.

I live in sunny Perth, Australia with my lovely husband and two cute kids. I’m an interior designer by day but I also enjoy graphic design and all of the graphics you see on my blog and Instagram page are produced by me.

Join me on my journey of discovery.  I’d love to hear from you.

– Sanida