I’ve had my eye on Alpyn Beauty for a while so when my friend recently visited New York, I sent her off to Credo Beauty to hunt down their Plantgenius Line Filling Eye Balm. Unfortunately this brand is not available in Australia but seeing as Fluke Beauty has no boundaries, I still wanted to tell you a little bit about this brand as I really love the concept. Growing up in Europe, we would ski and hike in the mountains so they have always held a very special place in my heart. There is something about the fresh air, the stillness and the grandeur of the mountains that makes me feel completely happy and blissful. It’s hard to describe, but I have done many a happy cry when I’ve been overwhelmed by their beauty.

Alpyn Beauty originates from Jackson, Wyoming which sits at an elevation of 1900 metres above sea level. Kendra Butler was inspired by the mountains, and her customers at the Alpyn Beauty Bar, to create her own line that encapsulates the environment surrounding her and the alpenglow that this region is so well known for. Kendra set out to create products with wild harvested and hand cultivated alpine botanicals and created a trademarked cocktail of ingredients called PlantGenius which features in each product. It contains Wild Arnica, Wild Chamomile, Borage, Calendula & Sage which are resilient alpine plants that survive in extreme climates of Jackson Hole, exposed to high altitude, sun, snowfall and wild winds. They are hard working and full of amazing skin benefits.

Wildcrafting (also known as foraging) is the practice of harvesting plants from their natural, or “wild” habitat, primarily for food or medicinal purposes.

Hand-cultivating is the act of caring for or raising plants individually by hand, rather than machine.

-Alpyn Beauty


The Plantgenius Line Filling Eye Balm contains the PlantGenius Complex in addition to a number of high performance ingredients. There is everything from Vitamin C to target dark circles to Algae which helps to firm. Caffeine helps to reduce puffiness whilst Bakuchiol (a natural alternative to retinol) and peptides help to keep fine lines at bay. Hyaluronic Acid, Ceramides and Squalane hydrate the skin and antioxidants such as Gotu Kola and Vitamin E protect against free radicals. To top it off it also contains a little bit of mica to help blur imperfections. I mean, doesn’t this have everything you would ever want from an all rounder eye cream?


The texture is quite bouncy when it’s in the jar but when applied it smooths out to a lovely hydrating finish that is not greasy at all. I haven’t had any milia pop up when using this product which is something that can happen if you’re using heavy eye creams. I can confidently say that my eye area has responded well to this eye cream and my fine lines plump out a few minutes after application. This product is not going to erase lines by any means, but it makes a noticeable difference by firming the eye area. I can literally feel that my skin is firmer once I have applied it. I have had good results with caffeine eye creams before so it is no surprise that this eye cream also deals with puffyness really well. To top it off, I haven’t had any sensitivity from the natural retinol alternative (Bakuchiol) which makes me so happy because I have used the Verso Retinol 8 eye cream previously and that burned my under eye area like fire.

I have been using the Plantgenius Line Filling Eye Balm in the morning and trying to use up my Kat Burki eye cream in the evening. I prefer the Alpyn Beauty eye cream because it is a little bit more hydrating and multi-tasking however it will be hard to get a hold of it when I run out! Luckily I have another friend heading to New York soon and she will be armed with a shopping list. I love the whole concept behind Alpyn Beauty and how the environment inspired Kendra’s creativity. I hope I get to visit Jackson Hole someday as I hear that there’s great snowboarding to be had.

What’s your favourite eye cream? Please leave a comment below or email me and connect with me on Instagram. To listen to the latest Fluke podcast, please visit iTunes.

Next week: Mothers Day Gifts

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