I have reviewed many deodorants on the blog before but it has been a while since I tried one that impressed me as much as my now discontinued favourite from Erica Brooke. A friend had told me about type:A deodorants while we were chatting about innovative packaging. It certainly is a big part of why I enjoy this product, but the formula comes first. There are so many natural deodorant brands out there and it may seem like it’s something anyone can just cook up in their kitchen. After testing many, I can assure you it is not that simple.

The difference between the type:A deodorants and other creams and pastes that I’ve tried is that the consistency of the formula is very light. Typically deodorant creams or pastes are packaged in jars and tins but the squeezy tube packaging means that you don’t have to get your hands messy and it’s much more hygienic. It doesn’t feel thick or sticky once applied and most importantly it doesn’t stain my clothes. It comes in three scents and a fragrance free version. I chose Visionary which is described as a clean, crisp citron and indeed, it’s very refreshing.

type:A deodorant in Visionary

I apply it in the morning and it keeps me going for the whole work day whilst keeping me dry as well. How does this work, I hear you ask? Well, type:A claim that their formula is sweat-activated which means that it is stimulated by moisture. In addition to that, the baking soda appears in a smaller quantity which is great news for those who have experienced sensitivities or irritation from this ingredient.

Let’s talk a little bit more about the cool tube packaging. It’s like a roll on but in a squeezy tube. It comes with a twist off lid and the top of the tube has 3 slots which dispenses the product. The formula is soft enough to come out of the packaging easily and the packaging sizes are really generous (2.8oz or 82ml) which is larger than other deodorants that I’ve tried. The packaging also makes it easy to travel with, and they do have smaller travel sizes available if you can get a hold of them directly from their website.

The type:A Visionary deodorant is available on Urban Outfitters which ship to Australia but unfortunately the rest of the range does not have representation in the land down under, yet. I’m hoping this will change because it really is a great product. The packaging and formula are on another level, well resolved and efficacious. Some of the copy on their website about being “non-toxic” and “clean” do bother me a little bit (as does their association with the EWG) but at the end of the day, it works.

I must add that deodorant is such a personal thing and what works for me may not work for you. A lot of people I speak to say that it takes them a few attempts to find the right one for them. However, I am a pretty sweaty person and if this works for me well that’s a pretty good sign I’d say! I’d love to know which natural deodorants you’ve tried and what worked best for you. Please leave a comment below or email me and connect with me on Instagram. To listen to the latest Fluke podcast, please visit iTunes. For previous deodorant reviews, head over here.

Next week: Vita Liberata face products

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