I stumbled upon a new beauty brand, Westman Atelier, via a US website and just as I was about to click “add to cart” – BAM! It launched at Mecca Cosmetica. I’ll be honest, the packaging first drew me in but the promise of natural ingredients, skincare benefits and a dewy finish was what really sold me. Gucci Westman is a makeup artist and mastermind behind Westman Atelier. Gucci is a well known name in the fashion and beauty world and she has worked on countless runway shows, magazine shoots and red carpet events. She has held global creative director roles at Revlon and Lancome which also gave her an insight into the beauty industry from a different perspective and no doubt provided her with the knowledge to launch her own brand.
Gucci Westman was raised in Sweden and I like to think that this upbringing added something to the streamlined personality of her beauty brand. The range contains mostly cream products in stick packaging (foundation, contour, highlight & blush) alongside a powder bronzer and cream compact highlight. It’s a collection that instantly catches your eye because the packaging, designed by Angela Piner, is truly stunning to look at, to hold and to use. It looks weightier than it is, but it feels like luxury in your hand. The logo is stamped into the metal and the magnetic lid closure is heavenly. Forgive me, I’m a designer and I just love beautiful design because it all adds to the experience.
Looking at the ingredients as a whole, it is clear to me that this wasn’t just about putting out another makeup line into the world. Makeup can be good for your skin, and it should so I was happy that Westman Atelier also rated this high on the priority list. Gucci’s own experience with rosacea inspired a list of anti-inflammatory ingredients such as phytosphinegosine (a naturally occuring lipid), camellia oil and hydrogenated coconut oil. The brand tries to create products as naturally as possible without compromising on performance.
My three choices from the brand were the Vital Skin Foundation Stick, Face Trace Contour Stick and Lit Up Highlight Stick. Starting with the foundation, right off the bat I was pretty hesitant to even go near it because foundation sticks are something that I associate with cakey, matte and heavy coverage. I couldn’t have been more wrong. The coverage is light to medium and the finish is the healthy, dewy glow that Gucci is so well known for. At no point during testing of this foundation did it ever cake or look like it was sitting heavily on my skin. In fact, my skin just looks like skin which is exactly what a great foundation should do. To apply, I just stripe it on it sections and blend either with my fingers or a foundation brush (I use the Real Techniques Expert Face Brush). It is quite creamy so it takes very little effort to blend and it doesn’t feel like you’re wearing makeup. I just love the fact that it is also really portable, being a stick form, I ended up taking it with me to Japan and it was good for touching up a bit of redness here and there. I wear the shade II and my only criticism of this product is that the shade range does not cater for darker skin tones.
Cream contouring is another thing I never thought I’d get into or even be able to master and again, I was proven wrong. Face Trace Contour Stick in the shade Biscuit is a lovely brown taupe shade that looks very natural and not dirty at all. It has a similar finish to the foundation in that it is very creamy and dewy, which I like because it is very forgiving. I feel like it would be hard to go overboard with this product because it looks so natural once blended. I swipe it on just underneath my cheekbones and blend with my fingers or the Real Techniques Stippling Brush. In contrast to the foundation, it’s packaged in black matte sticks as is the highlight stick.
This seems to be a theme with this brand but I was initially put off by the Lit Up Highlight Stick. I tested it on my hand and it looked kind of holographic and opalescent which is not a look that I am usually into. However, I tried it on my cheeks and it looked beautiful. You know me, I would never wear anything remotely resembling glitter. It is a gel like consistency and it makes my skin look instantly bouncy, thanks to Grape extract which is said to encourage the production of collagen and hyaluronic acid. I use it straight from the stick on the highpoints of my cheeks, brow bone, bridge of the nose and cupid’s bow. The highlight teamed up with the contour is just a “no makeup makeup” lover’s dream. The line also offers a tinted highlight which is packaged in a compact.
Speaking of glitter, I did initially purchase the Baby Cheeks Blush Stick in Minette, which on my computer screen looked like a bright coral, but it turned out to have an amount of glitter that made me gasp. The remaining 3 blushes in the range are cool toned which is not my jam so I sincerely hope they bring out some more colours soon. As you can tell, I am a big fan of this brand. It lives up to the promise of luxurious performance and quality ingredients. If you’ve tried it too please leave a comment below or email me and connect with me on Instagram. To listen to the latest Fluke podcast, please visit iTunes.