Kjaer Weis is one of those brands that I have always admired from a distance and I’m not embarrassed to say that it’s probably because of the packaging and minimalist style. Having said that, there is definitely more to this Danish brand than sleek compacts so read on to get the low down on Kjaer Weis, my thoughts on my first purchase and whether I’ll be trying any more from the line.
In an industry that is sometimes criticised for under performing products, weak formulas and limited colour selections, Kirsten Kjaer Weis (a Danish-born, NYC based make up artist) seems to have found the perfect fusion of organic cosmetics and luxury. Looking at her products you probably wouldn’t think that they are natural. The hefty refillable compact, designed by award-winning packaging designer Marc Atlan, is like an objet d’art. Even the box that holds this seemingly precious jewel has been crafted to mimic a jewellery box. Every detail has been carefully considered.
The Kjaer Weis range has grown extensively since its inception and you could easily build up your whole makeup collection using the products, but you would have to part with a small fortune. With luxury, comes a high price point and this is definitely on the high side. For example, their foundation comes in at a whopping AUD$96.00 but what you get are certified organic ingredients that are actually good for your skin and the fuzzy feeling that comes with buying from an independent brand. Not to mention that once you buy a compact, you can refill it (at a much more reasonable cost I might add) or if you’re feeling thrifty you can just get an empty pallete (like a Z Palette) and fill it with refills, avoiding the cost of the compact altogether. I really like Kjaer Weis’ approach to reducing waste and encouraging reuse and it blows me away that this isn’t more prevalent in an industry that is all about sustainability and natural ingredients.
As with all things, packaging can only do so much but it certainly did enough to draw me in to the Kjaer Weis stand at The Lab Organics in Melbourne. In true “treat yo-self you’re on holiday” fashion I splurged on a blush compact in Desired Glow is an interesting a bronze terracotta shade, a blend of bronzer and blush with a very subtle sheen (not shimmer).
The website states that it’s a good blush to balance redness prone cheeks but I feel that it is too orange to be able to do that. They also claim that you can use it on lips and eyes but I find it too drying for lips and on the eyes it creases. All of this aside, it is a blush and that’s what I’m going to judge it on. Although it’s a cream formula it is definitely on the dry side which I sometimes prefer. It means that it’s hard to go overboard and you can build up the colour if you wish.
I like to apply it with my fingers and pat it in to my cheeks for a natural glow. This shade will never make you look like a clown, I promise, so if you’re a blush newbie this is the type of colour I would always recommend to start with. Being a bronzer/blush hybrid it is perfect for natural makeup looks and for those that want a quick and easy, multi purpose product. Overall I really like the blush and the formula is long lasting. As mentioned, despite the high price tag, there is the option to just get a refill and find another way of storing it. The Kjaer Weis blush is AUD$78.00 for the compact and AUD$46.00 for the refill at IANS (I Am Natural Store) and Beautiful Because.
The question is, will I be purchasing more from the brand? The simple answer is yes. I have a sample of their cream foundation which I have been testing for a while and it has lasted for ages because it’s so pigmented. The coverage and finish are amazing. I’ve also got my eye on their lipsticks, mascara and cream bronzer.
Next week: An introduction to Gemma Vendetta Cosmetics.