In the natural beauty realm, make up formulations can be difficult to get right, especially mascara. I thought that it was about time I reviewed a product from this category on Fluke and fear not, this will be the first of many upcoming mascara reviews. Veronique from Econique, a new local online retailer, kindly sent me the Ere Perez Natural Almond Oil Mascara to review and I was really excited to try it because their waterproof mascara was the very first natural make up product that I had ever tried. I’ve been curious about how the regular version compared.
I’m always really happy to support local businesses so I jumped at the opportunity to let Fluke readers know about Econique.
Econique is an Australian online retail shop based in Fremantle that is filled with clean, green and affordable alternatives to mainstream beauty and health products. Veronique is a mum of three kids and she launched Econique this year because she wanted to provide an eco friendly online shopping experience and make it easier for people to purchase beauty and personal health products that are safe and preservative free. She is a self confessed skin product junkie too and loves the world of organic and natural beauty.
Ere Perez Natural Almond Oil Mascara is one of Veronique’s personal favourites. Ere Perez, the brand’s founder, created her natural makeup line in 2004 in Sydney. The products are made in her native Mexico and they are thoughtfully formulated, affordable, accessible and easy to use. It’s a makeup line that is truly designed for everyone and the range is so vast that you could fill your makeup bag entirely with their products if you wanted to. As a bonus Ere Perez is certified cruelty free and a lot of the products are also vegan.
The list of ingredients looks very nourishing and includes almond oil, vitamin E and avocado oil which help to strengthen and condition lashes. Ere Perez claims that this mascara is water resistant, smudge-proof, suitable for sensitive eyes and contact lens wearers. It doesn’t contain any synthetic ingredients, whereas the waterproof version which I previously tried contains dimethicone (a silicone).
When I opened the tube I knew straight away that I would like it. My first impression was that the formula looked dry (which I personally like) and the tapered wand looked like it would provide a good amount of length and volume. Dry formulas can go either way, they can be great because they don’t smudge as easily or they can be clumpy. Thankfully I haven’t had any clumping with this product so it seems that they’ve got the formula just right.
Application is very easy and you can layer up a few coats to get a good amount of volume and length for a natural look. Most mascaras smudge on me to some extent as I have quite an oily eye area and I always end up with smudge marks below my brow bone and under my eyes. However, the smudginess with this one was so minimal that it was hardly noticeable. It is not marketed as a waterproof mascara so I didn’t expect a completely smudge proof performance, but I was pleasantly surprised! It doesn’t sting my sensitive eyes and it’s easy to remove with an oil based cleanser (I use the Skin Juice Smudge Budge).
Overall I was really happy with the performance of this mascara, especially for the price. The Ere Perez Natural Almond Oil Mascara is AUD$29.95 but if you do decide to try it or any other Econique goodies, you can use the discount code “LAUNCHSALE” for 15% off everything and you will also get free shipping when you spend over AUD$99.00. The sale ends on Saturday September 30th at midnight.
I hope you enjoyed my review and please let me know if you have tried any natural mascaras that have really impressed you. Leave a comment below, email me or connect with me on Instagram and Facebook.
Next week: The results of the Plume Science Lash & Brow Enhancing Serum experiment.
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