Fragrance is something so personal so it is especially tricky when you’re deciding on a purchase without a chance to spray and sniff first. When it comes to natural fragrances and their accessibility, a lot of us are limited to shopping online so a few weeks ago I thought I’d do a little experiment and try it. Thankfully it went well and I chose wisely! I think it came down to being very familiar with my tastes and analysing the notes of my favourite perfumes.
So, where do you begin? Below is a list of some Australian online retailers that have a fragrance category and this is a good way to get familiar with brands and methods of delivery (oil, rollerball, spray etc).
My first tip for you if you’re interested in buying natural fragrances online is to try before you buy and some brands offer test kits for this very purpose. My second tip is to visit Fragrantica, a great online resource that you can use to identify the properties of your favourite perfumes. Round up a few that you know you love, type them into the search bar and take note of the main accords and fragrance notes. For example, my favourite fragrances are Commes des Garcons White, Escentric Molecule 01 and Byredo Unnamed which means that I like woody, spicy, citrus and unisex fragrances.
This method helped me to select a perfume from the Call Of the Vialed for Urban Outfitters collection, which brings me to the review. I came across this brand from California on Instagram and then received a lovely email from the founder Blev, telling me all about the new collection and the philosophy behind the brand. What struck me was that the fragrances aren’t designed according to gender but rather aromapsychology. This goes against all of the fragrance advertising and promotion that we’re used to seeing in the mainstream media. It’s a unique and rebellious approach.
The aim of the collection is to bring accessibility to the current natural beauty market, with a more democratic price, minimalist plant-based formulas, and a pocket-sized bottle. – Call Of the Vialed
I selected the Vialed Forest rollerball perfume which is described as a green, earthy, woodsy blend of neroli blossom, amyris tree sap, juniper berry, violet leaf and rosewood, to promote stability and groundedness. My Fragrantica research paid off because this scent has really similar notes to the Commes Des Garcons White fragrance that I love so much. The description was spot on and I think it is really important for brands to communicate that accurately as we are relying on them when making our purchase.
Vialed Forest comes in a glass vial with a rollerball which makes it so easy to apply and reapply throughout the day. You will find that natural fragrances don’t last as long as synthetic fragrances but if you are committed to natural ingredients, this probably won’t bother you and there is something nice about the ritual of putting on perfume. I think the rollerball application would be great for those with sensitivity or allergies to regular fragrances. If you have a sneezing attack every time you walk through the department store perfume section, you’ll know what I mean.
The Urban Outfitters collection is USD$20 (AUD$25) for 7ml and also includes Vialed Courage, Vialed Daydream and Vialed Vision scents. From the descriptions it sounds like there is something for every taste. I also really like that you can buy a sample kit of their fine fragrances range on their website, which is USD$20 (AUD$25) for 5 fragrances. Each full size fine fragrance is USD$90 (AUD $113) for 10ml. All Call Of the Vialed perfumes are vegan, cruelty free and free of pesticide residues, synthetic aromas, fillers, phthalates and parabens.
I hope that you enjoyed this review and some tips on shopping for natural fragrances online. Happy shopping and let me know if you find some gems out there in the natural fragrance world! Leave a comment below, send me an email or connect with me on Instagram and Facebook.
Next week: A natural mascara review.